Semiotics

Code	17493
Year	1
Semester	S1
ECTS Credits	6
Workload	TP(45H)
Scientific area	Communication Sciences
Entry requirements	It doesn´t exist
Learning outcomes	• Provide a historical and systematic overview of sign studies. • Enable students to perform different types of semiotic analysis. • Identify the origin and historical roots of Semiotics. • Distinguish and classify types of signs. • Master methods and techniques of semiotic analysis. • Differentiate between syntactic, semantic, and pragmatic fields in the use of signs. • Be able to process information and convey it according to enunciative contexts. • Be prepared to apply acquired knowledge of sign communication to everyday challenges.
Syllabus	Module 1 • Definition of Semiotics as a theory of signs • Definition of a Sign • Types and classifications of signs Module 2 • Ferdinand de Saussure’s Semiology of Communication • Characteristics of the linguistic sign • Syntagmatic and paradigmatic relations • Roland Barthes’ semiological expansion • Denotation and connotation. The sign-function Module 3 • Charles Peirce’s Semiotics • Unlimited semiosis • Semiosis and the division of semiotics into syntax, semantics, and pragmatics • Syntactic properties of the sign • Semantic properties of the sign Module 4 • Peirce’s Pragmatism • Austin and Speech Acts • Jürgen Habermas’ Universal Pragmatics
Main Bibliography	BARTHES, R. (1984). O óbvio e o obtuso, Lisboa: Edições 70. BARTHES, R. (1989). Elementos de Semiologia, Lisboa: Edições 70. ECO, U. (1990). O Signo, Lisboa: Editorial Presença. ECO, U. (1991). Tratado geral de Semiótica, São Paulo: Perspectiva. FIDALGO, A., GRADIM, A. (2005). Manual de Semiótica, disponível em: http://www.bocc.ubi.pt/pag/fidalgo-antonio-manual-semiotica-2005.pdf JOLY, M. (2003). A imagem e a sua interpretação, Lisboa: Edições 70. JOLY, M. (2000). A imagem e os signos, Lisboa: Edições 70. PEIRCE, C. S. (1977). Semiótica, São Paulo: Perspetiva. SAUSSURE, F. (1978). Curso de Linguística Geral, Lisboa: Dom Quixote.
Teaching Methodologies and Assessment Criteria	Teaching Methods: • Lectures by the professor; • Provision of bibliographic and digital resources; • Assignment of exercises (individual or group work) based on course content; • Presentation of results and discussion of acquired competencies. Continuous Assessment Components: • Two written tests (semiotic analysis components).
Language	Portuguese. Tutorial support is available in English.