Strategic Communication: Advertising and Public Relations — 2nd Cycle Degree

Study Plan: Strategic Communication: Advertising and Public Relations

Year	Semester	Code	Curricular unit	Scientific area	ECTS credits
1	S1	17469	Fundamentals of Strategic Communication	CC	6
1	S1	17472	Marketing and Sustainability	MK	6
1	S1	17473	Applied Communication Strategies	CC	6
1	S1	17477	Research Seminars	CC	6
1	S1	17481	Option 1	ACO	6
1	S2	17470	Applied Ethics	FIL	6
1	S2	17474	Models of Strategic Communication	CC	6
1	S2	17475	Research Methods for Strategic Communication	CC	6
1	S2	17476	Strategic Communication Workshop	CC	6
1	S2	17478	Communication Advisory	CC	6
2	A1	17479	Scientific Practices in Strategic Communication	CC	8
2	A1	17480	Dissertation/Internship Report/Project Report	CC	52

	Year	Semester	Code	Curricular unit	Scientific area	ECTS credits
Option 1
	1	S1	17471	Workshop on Criativity	CC	6
	1	S1	17482	Digital Marketing Strategies	MK	6
	1	S1	17483	Strategic Communication and Creativity	CC	6
Dissertation/Internship Report/Project Report
	2	A1	17484	Internship with Report	CC	52
	2	A1	17485	Dissertation	CC	52
	2	A1	17486	Project with Report	CC	52