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Bibliografia principal |
Green, A. (2010). Creativity in Public Relations. London: CIPR – Kogan Page
Hallahahn et al (2007). “Defining Strategic Communication”. International Journal of Strategic Communication (1): 3-35
Falkheimer, J. & Heide, M. (2022) Strategic Communication: An Introduction to Theory and Global Practice. Routledge
Truby, J. (2009). The Anatomy of Story: 22 steps to becoming a master storyteller. New York: Farrar, Strauss and Giroux.
Walter, E. & Gioglio, J. (2014). The Power of Visual Storytelling: How to use visuals, videos and social media to market your brand. New York: MC Graw Hill
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