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Teaching Methodologies and Assessment Criteria |
For the purposes of teaching-learning classification, they will be considered: Two written tests
will have a weight of 50% each and where the student will be evaluated on the subject exposed over the course of the
Semester.
1st Frequency (Entrepreneurship Module): April 09, 2025
2nd Frequency (Management Module): May 28, 2025
Approvation if 8 values in each test.
The exam will cover all the contents taught during the semester: 50% on the Entrepreneurship Module and 50% on the Management Module. The student will be approved if he/she obtains at least 9.5 points.
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Main Bibliography |
Costa, H. e Ribeiro, P.C. (2007), “Criação & Gestão de Micro-Empresas e Pequenos Negócios”, Lidel –
Edições Técnicas, Lda.
Deakins, D. (1996), “Entrepreneurship and Small Firms”, McGrawHill, London.
Ferreira, M.P., Reis, N.R. e Serra, F.R. (2009), “Marketing para Empreendedores e Pequenas Empresas”,
Lidel – Edições Técnicas, Lda.
Las Casas, A.L. (2003), “Plano de Marketing para Micro e Pequena Empresa”, Editora Atlas, São
Paulo, Brasil.
Patten, D. (1985), “Marketing para a Pequena e Média Empresa”, Editorial Presença, Lisboa.
Sarkar, S. (2014), “Empreendedorismo e Inovação”, Escolar Editora.
Scarborough, N. e Zimmerrer, T. (1996), “Effective small business management”, Prentice may, New
Cork.
Scarborough, N. M. (2015), Entrepreneurship and Effective Small Business Management, Global
Edition: Pearson Education Limited. 11th Edition.
Sem autor (1995), “Como crear su própria empresa - Manual prático para conocer los requisitos y saber
desarrolar el proyeto inicial”, Editoria
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