Menu Conteúdo Rodapé
  1. Início
  2. Cursos
  3. Marketing e Estratégia
  4. Gestão Estratégica

Gestão Estratégica

Código 11575
Ano 1
Semestre S1
Créditos ECTS 4
Carga Horária TP(16H)
Área Científica Marketing e Estratégia
Objetivos Gerais e Resultados de Aprendizagem - Understanding and analyse the main theories underlying the strategic management
- Characterizing the process of strategic management.
- Providing the tools and development of tools and strategic implementation.
- Knowledge of the main theories of strategic management.
- Identification of capacity and development of the strategic management process.
- Joint capacity and analysis of the concepts and techniques of strategic management.
- Identification and examination of the strategic tools.
Conteúdos / Programa I – Basic concepts of Strategic Management
II – Environment and Industry Analysis
III - Internal Analysis: Organization Analysis
IV - Strategic Formulation
V - Strategy Implementation
VI - Evaluation and Control
Bibliografia / Fontes de Informação Books:
Barney, J.; Clarck, D. (2007). Resource-Based Theory: Creating and Sustaining Competitive Advantage; Oxford, University Press.
Dess, G. G., Lumpkin, G. T.; Eisner, A. (2007). Strategic Management: Creating Competitive Advantages, 3rd Edition, McGraw-Hill, NY.
Hunger, J. D.; Wheelen, T. (2007). Essentials of Strategic Management, Iowa State University, Prentice Hall.
Porter, M. (1980). Competitive Strategy, New York, The Free Press.

Articles:
Antonelli, C. (2006) The Business Governance of Localized Knowledge: An Information Economics Approach for the Economics of Knowledge, Industry and Innovation, 13 (3): 227–261.
Barney, J. (1991) Firm resources and sustained competitive advantage, Journal of Management, 17:99-120.
Covin, J.; Miles, M. (2007), Strategic use of corporate venturing, Entrepreneurship Theory and Practice, 31 (2): 183-207.
Teece, D.J., Pisano,G., Shuen, A. (1997) Dynamic capabilities and strategic management, Strategic Management Journal, 18: 509-534.
Actividades de Ensino-Aprendizagem e Metodologias Pedagógicas The classes will be divided into two components:
i) Systematic exposure on the content of the subjects, by the teacher;
ii) Conducting and presentation of a research work, by the students.


Língua Português
Data da última atualização: 2015-11-13
As cookies utilizadas neste sítio web não recolhem informação pessoal que permitam a sua identificação. Ao continuar está a aceitar a política de cookies.