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Bibliografia principal |
ANÁLISE QUANTITATIVA DE DADOS
Hair, Joseph F., Bill Black, Barry Babin, Rolph E. Anderson, Ronald L. Tatham (2006) Multivariate Data Analysis, 6edt., Upper Saddle River, US: Prentice Hall.
Lisboa, João V., Augusto, Mário G. e Ferreira, Pedro L. (2012), “Estatística Aplicada à Gestão”, Vida Económica, Lisboa.
Malhotra, Naresh K. e David F. Birks (2010) Marketing Research – An Applied Approach (6th ed.), Edinburgh Gate, UK: Prentice Hall,
Marôco, J. (2011). Análise Estatística com o SPSS Statistics (5 ed.), Pero Pinheiro. Edições Silabo.
McClave, James T., Benson, P. George e Sincich, Terry (2001) Statistics for Business and Economics (8th Ed.), Upper Saddle Rive, US: Prentice Hall, ISBN: 0-13-027293-0
ANÁLISE QUALITATIVA DE DADOS
Denzin, N. K., & Lincoln, Y. S. (2005). The Sage handbook of qualitative research. Sage Publications, Inc.
Jick, T. (1979). Mixing qualitative and quantitative methods: Triangulation in action. Administrative Science Quarterly, 24(4), 602–611.
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