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Main Bibliography |
Carson, D, Cromie, S., McGowan, H., & Pauric, J. (1995). Marketing and entrepreneurship in SMEs - an innovative approach. Prentice Hall International.
Gardner, D. M., Johnson, F., Lee, M., & Wilkinson, I. (2000). A contingency approach to marketing high technology products. European Journal of Marketing, 34(9/10), 1053-1077.
Gartner, W. (1989). "Who is an Entrepreneur?" is the wrong question. Entrepreneurship: Theory&Practice, (Summer), 47-67.
Mohr, J., Sengupta, S., & Slater, S. (2009). Marketing of high-technology products and innovations (2ed.). Prentice Hall.
Ramocki, S. P. (2006). Essentials of creativity and creative behavior (2 ed.).
Slater, S. F., Hult, G. T. M., & Olson, E. M. (2007). On the importance of matching strategic behavior and target market selection to business strategy in high-tech markets. Journal of the Academy of Marketing Science, 35(1), 5-17.
Sternberg, R. J., with James C. Kaufman. (2010). The Cambridge Handbook of Creativity. Cambridge Uni. Press.
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