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Dissert./Proj./Estágio de Branding e Design de Moda

Código 16373
Ano 2
Semestre A1
Créditos ECTS 48
Carga Horária OT(60H)
Área Científica Design de Moda/Branding, Marketing e Comunicação
Mode of delivery Tutorial orientation
Work placements The student, as an alternative to Dissertation and Project Work, can choose to carry out an Internship with the preparation of the respective Report.
Learning outcomes To know defining objectives and work methodologies
Generation of knowledge by means of scientific research and data analysis
Application of scientific and practical multidisciplinary knowledge in real projects
To understand the principles of experiment/inquiry planning
The student must know how to define objectives, work methodologies and project leading and
orientation; must have ability to carry out scientific research, as well as the analysis and
treatment of data, in ordeer to create knowledge; must have ability to apply multidisciplinary
knowledge in innovative projects; must know how to plan experiments and/or inquiries and
apply statistical applications for data treatment.
Syllabus Elaboration of an original research work (Dissertation), having branding and design scientific and practical
Foundation in objective and methodology definition, as well as in result interpretation and
drawing of conclusions. Alternatively, writing a Work Project or development of an Internship
with the writing of the respective Report.
Definition of subject to study. Elaboration of research work proposal. Methodology and research
planning. Research, analysis and treatment of bibliography about the subject. Designing and
carry out of experimental component. Elaboration and application of inquiries. Statistical
treatment of results. Analysis and discussion of results. Project and production of prototypes.
Conclusions and future perspectives.
Teaching Methodologies and Assessment Criteria Defined by each nominated juri, in accordance with the guidelines provided by the course coordinator.
Main Bibliography 1. Principal bibliography
MAROCO, João, Bispo, Regina (2003), Estatística aplicada às Ciências Sociais, Editores CLIMEPSI,
Lisboa.
DAVID A. AAKER, (2004), Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy,
Leverage and Clarity, Simon & Schuster Ltd.
Judy Zaccagnini Flynn, Irene M. Foster, (2009), Research Methods for the Fashion Industry, Berg
Publishers, UK.
2. Complementary bibliography
PESTANA, M. H. E GAGEIRO, J. N. (1998), Análise de Dados para as Ciências Sociais: A
Complementaridade do SPSS, Edições Silabo, Lisboa.
MONTGOMERY, D. C. (1991). Design and Analysis of Experiments. 3rd Edition. Wiley, New York.
DAVID A. AAKER, (2002), Building Strong Brands, Simon & Schuster Ltd, ISBN: 0-7432-3213-5.
Linda Welters, Abby Lillethun, (2007), The Fashion Reader, Berg Publishers, UK.
Jennifer Craik, (2009), Fashion, The Key Concepts, Berg Publishers, UK.
Jay Diamond, Ellen Diamond, (2008), The World of Fashion, Berg Publishers, UK.
Language Portuguese. Tutorial support is available in English.

Regente

Imagem d@ Caroline Loss [Ficheiro Local]
 Caroline Loss

Curso

Branding e Design de Moda
Data da última atualização: 2025-10-14
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