Metodologias de Ensino e Critérios de Avaliação
This course unit includes theoretical lessons followed by general class discussion.
The assessment of the course will be based mainly on an individual or team project. The individual project is particularly stimulated because it may act as a starting point for a further research This project is followed by class presentation and discussion. Usually the format required is the following: letter type: times new roman, size 12, 1.5, 20 000 words (without including references).
Belcher, W. L. (2009), Writing Your Article in 12 Weeks, London: Sage.
Bryman, A. and Bell, E. (2007), Business Research Methods, Oxford: Oxford University Press
Heiman, G.W., Understanding Research Methods and Statistics: an introduction for psychology (1998), Boston, MA: Houghton Mifflin Company.
Huf, A. S. (2009), Designing Research for Publication, London: Sage.
Malhotra, N.K. (2010), Marketing Research: an Applied Orientation, 6th ed., Upper Sandle River, New Jersey, USA: Prentice Hall.
Thiérat, R. (2001), Doing Management Research: A comprehensive Guide, London, Sage Publications.
Ramey, D. (1999), How to read a scientific paper, AAEP Proceedings, pp.280-284.
Yin, R. (2003), Case study research: design and methods, London: Sage.