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Empreendedorismo Tecnológico

Código 13820
Ano 1
Semestre S1
Créditos ECTS 6
Carga Horária TP(60H)
Área Científica Gestão
Mode of delivery - Face-to-face
Work placements -Not aplicable
Learning outcomes The main objective of this curricular unit is to transmit knowledge about entrepreneurship and business creation process, to develop in forming a series of skills and attitudes that foster entrepreneurship, targeting the creation of new businesses, as well as generating new business and projects in companies / institutions exist. Impart knowledge about the business plan, developed in forming a series of skills and attitudes that encourage critical reflection on the business model.

Skills that students must acquire with curricular unit:

- Understand the context for the entrepreneurship and the importance of small and medium-sized enterprises in economic and social development of countries;
- Acquire knowledge about the characteristics of entrepreneurs and the entrepreneurial process;
- Understand the importance of the planning process;
- Learn to develop, write and present an effective business plan for a new company (start-up).
Syllabus I - From idea to business plan: entrepreneurial process
II - Strategy and competitiveness of the company
III - The marketing and market research
IV - Study of financial and economic viability
V - Protection of intellectual property
Main Bibliography - Ferreira, M. P., Serra, F.R., Reis, N.R. (2009) Marketing para empreendedores e Pequenas empresas, 2º Ed, Lidel;
- Ferreira, M. P., Santos, J.C. e Serra, F. R. (2008) Ser Empreendedor: Pensar, Criar e Moldar a nova empresa, Edições Sílabo, Lisboa;
- Peters, M., Shepherd, D. (2005) Entrepreneurship. Empreendedores, 6ª Ed, McGraw-Hill, Madrid;
- Osterwalder, A., e Pigneur, Y. (2010) Business model generation: a handbook for visionaries, game changers, and challengers. Wiley;
- Sarkar, S. (2010) “Empreendedorismo e Inovação”, 2ªEd. Escolar Editora, Lisboa;
- Silva, M. J. (2007) “Inovação e Empreendedorismo” in Manual de Dinamização de Empresas de Base Tecnológica (Eds.);
- Raposo, M., Silva, M.J. & Rodrigues, R., UBI, pp. 23-41. ISBN: 978-972-8790-17-6;
- Silva, M. J. (2013) Guia de Empreendedorismo Tecnológico, INESPO, UBI, Covilhã pp. ISBN: 978-989-20-4227-5;
- Thompson, A., Strickland, A. e Gamble, J. (2008) Administração estratégica, 15ª Ed, McGraw-Hill Portugal.
Language Portuguese. Tutorial support is available in English.
Data da última atualização: 2024-01-19
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