| Código |
14379
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| Ano |
2
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| Semestre |
S2
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| Créditos ECTS |
6
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| Carga Horária |
TP(60H)
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| Área Científica |
Ciências da Comunicação
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Learning outcomes |
A) Understanding the theoretical content related to communication and multimedia so that students are able to competently promote and publicise organisations, personalities, products, and services.
B) Defining what communication is and how it can be managed according to the target audience, as well as applying skills related to the theory and basic concepts of visual communication.
C) Enabling students to plan the visual identity of an organisation, personality, product, or service.
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Syllabus |
1. Communication
1.1 Definitions of communication
1.2 Introduction to the study of signs and semiotics
1.3 Marketing communication
1.4 Branding and personal branding
2. Multimedia
2.1 Media, multimedia, crossmedia, and transmedia
2.2 Multimedia storytelling
2.3 Basic concepts of visual planning
2.4 The Iimportance of colour in visual communication
3. Multimedia Communication
3.1 Visual Identity Manual (VIM)
3.2 Content adaptation for different media and languages
3.3 Image editing
3.4 Video editing
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Teaching Methodologies and Assessment Criteria |
Theoretical content presentation classes;
Practical classes through debate at the end of the theoretical classes and monitoring of group work
FC (Final Classification):
Test of written knowledge (35%); Group Project (35%); Individual Project (20%); Continuous assessment (participation, interest, performance, attendance, punctuality, etc.) - 10%
NOTE: Minimum attendance of 50% to be admited to the "Test of written knowledge".
NOTE: Exam period - The student will only have access to the exam if he / she reaches a minimum grade of 7 values.
Exam
1. Written knowledge test (100%)
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Main Bibliography |
Bender, A. (2009). Personal Branding: Construindo sua Marca Pessoal. Integrare Business.
Farina, M. (2006). Psicodinâmica das Cores em Comunicação. Edgar B.
Fiske, J. (2010). Introduction to Communication Studies. 2010.
Joly, M. (1996). Introdução à Análise da Imagem. Papirus.
Kunsch, M. (2003). Planejamento de Relações Públicas na Comunicação Integrada. Summus.
Muniz, E. (2005). Comunicação Publicitária em Tempos de Globalização. Ulbra.
Williams, R. (1995). Design para Quem não é Designer: Noções Básicas de Planejamento Visual. Callis.
Xavier, A. (2015). Storytelling: Histórias que Deixam Marcas. Best Seller.
Xifra, J. (2014). Manual de Relaciones Publicas e Institucionales. Tecno.
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| Language |
Portuguese. Tutorial support is available in English.
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