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Linguagem dos Media

Código 14679
Ano 2
Semestre S2
Créditos ECTS 6
Carga Horária OT(15H)/TP(45H)
Área Científica Ciências da Comunicação
Mode of delivery Face to face
Work placements N.A.
Learning outcomes - Identify theories about the role of language in social experience.

- Identify and understand the concepts of "discourse" and "social construction of reality".

- Identify and understand the concepts of "framing", "stereotype", and "typification".

- Identify contemporary phenomena associated with digital platforms and AI.


Syllabus Syllabus
1. Language and social experience
1.1. Media and the social construction of reality
1.2. The constructivist approach versus "The Mirror Theory"
1.2.1. The Constructivist Perspective
1.2.2. The "Mirror Theory"

1.3. Media and public perception: Interactionism, structuralism, and socio-phenomenology
1.3.1. Structuralist approach
1.3.1.1. Example of structuralist approach: Cultural studies
1.3.1.2. Example of structuralist approach: The propaganda model
1.3.2. Interactionist approach
1.3.2.1. Symbolic interactionism
1.3.3. Socio-phenomenology
1.3.3.1. Typifications

1.4. Framing and stereotype

2. Internet, networks, and AI
2.1. Political polarization and informational disorder
2.1.1. Consequences of political polarization
2.1.2. Consequences of informational disorder
2.1.3. Social movements in networks: From the Zapatistas to the Islamic State
2.1.4. Online hate speech
2.1.5. Conspiracy theories
2.1.6. Terrorism and political radicalization







Teaching Methodologies and Assessment Criteria The assessment criteria consists of 2 moments
The first (50%) consists of an individual theoretical test.
The second moment (50%) consists of the presentation, in a group of no more than 4 people, of an analysis of media coverage of a topic in a written or online medium for at least one week. The work must include the analysis of texts, images and videos available during that week.
The written work implies presentation, discussion and approval with the teacher.
The grade improvement takes place either in the teaching-learning period through an oral immediately followed by the second evaluation moment or in the appeal exam.
Erasmus students will be able to present a group work and an individual essay on one of the elements of the program
actical assignments with a weight of 40% and 60%.
Main Bibliography Bibliografia Principal

Castells, Manuel (2001). A galáxia da internet: reflexões sobre internet, negócios e sociedade. Fundação Calouste Gulbenkian.

Correia, João Carlos. (2009). Teoria e crítica do discurso noticioso: Notas sobre jornalismo e representações sociais. Livros LabCom. http://www.livroslabcom.ubi.pt/pdfs/correiateoria- critica-discurso-noticioso.pdf

Correia, João Carlos. Elementos para uma abordagem fenomenológica da teoria da notícia. Lição de Agregação. Disponível no Moodle.

Di Fátima, Branco & Miranda, Sandra (2022). Discurso de ódio, fake news e redes sociais: Uma breve introdução. Razón y Palabra, 26(113), 12-16. http://dx.doi.org/10.26807/rp.v26i113.1932

Di Fátima, Branco (2019). Dias de tormenta: Os movimentos de indignação que derrubaram ditaduras, minaram democracias e levaram a extrema direita ao poder no Brasil. Coleção História Agora, 16. Geração Editorial. Disponível no Moodle.

Di Fátima, Branco (2024). Disinformation and polarization in the algorithmi
Language Portuguese. Tutorial support is available in English.
Data da última atualização: 2025-04-09
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