| Código |
17221
|
| Ano |
2
|
| Semestre |
S2
|
| Créditos ECTS |
3
|
| Carga Horária |
TP(15H)
|
| Área Científica |
Ciências do Desporto
|
|
Learning outcomes |
At the end of the course, the student should be able to:
a. Analyze and characterize the sports market in which they operate, its level of innovation and specificities related to their intervention;
b. Discuss innovative intervention strategies within the sports market in which they operate;
c. Analyze concrete data from an experimental situation;
d. Demonstrate the ability to adjust communication strategies according to the target audience and objectives.
|
|
Syllabus |
1. sports market: development and sustainability
2. Innovation and technological development in sport
3. Analysis of the literature related to the problems under study and the contexts of intervention / research
4. Data analysis and discussion
5. Communication in sport / scientific research
|
|
Main Bibliography |
To be defined according to the students' needs
|
| Language |
Portuguese. Tutorial support is available in English.
|