Gestão Estratégica

Imagem d@ João José de Matos Ferreira [Ficheiro Local]
João José de Matos Ferreira
Código:
11575
Ano:
1
Semestre:
S1
Créditos ECTS:
4
Carga Horária:
TP(16H)
Área Científica:
Marketing e Estratégia
Objectivos de Aprendizagem:
- Understanding and analyse the main theories underlying the strategic management
- Characterizing the process of strategic management.
- Providing the tools and development of tools and strategic implementation.
- Knowledge of the main theories of strategic management.
- Identification of capacity and development of the strategic management process.
- Joint capacity and analysis of the concepts and techniques of strategic management.
- Identification and examination of the strategic tools.
Conteúdos programáticos:
I – Basic concepts of Strategic Management
II – Environment and Industry Analysis
III - Internal Analysis: Organization Analysis
IV - Strategic Formulation
V - Strategy Implementation
VI - Evaluation and Control
Metodologias de Ensino e Critérios de Avaliação:
The classes are theoretical and pratical with particular emphasis on research activities, organization and study conducted by the student. The classes are organized by combining two complementary teaching techniques: (i) presentation and discussion classes (they are supported by slides and also for articles and/or chapters of books used to motivate the discussion, as well as other support material available through platform E-contents)
(ii) lessons and guided practice are oriented towards the achievement of two individual work. The first one is the analysis of a scientific paper. The second one is the preparation, and presentation of a scientific paper on a topic related to Strategic Management. The assessment consists of two components: conducting a review of an article and elaboration of a scientific article. Each of these two components is weighted with 20% and 80% respectively.
Bibliografia principal:
Barney, J. (2002). Gaining and Sustaining Competitive Advantage, International Edition, Second Edition, Prentice Hall.
Barney, J.; Clarck, D. (2007). Resource-Based Theory: Creating and Sustaining Competitive Advantage; Oxford,
University Press.
Dess, G. G., Lumpkin, G. T.; Eisner, A. (2007). Strategic Management: Creating Competitive Advantages, 3rd
Edition, McGraw-Hill, NY.
Faukner, D.; Campbell, A. (2006). Strategy: A Strategy Overview and Competitive Strategy, Oxford, University press.
Hitt, M., Ireland, R., Hoskisson, R. (2005). Strategic Management: Competitiveness and Globalization, 4th Edition,Thompson, UK.
Porter, M. (1980). Competitive Strategy, New York, The Free Press.
Thompson, A.; Strickland, A. J.; Gamble, J. (2007) Crafting & Executing Strategy, 5th Ed., McGraw-Hill, NY.
Wheelen, T.L., Hunger, J.D. (1990) Strategic Management, 3-rd Edition, Reading Addison Wesley Publishing Company, Massachusetts.
Língua:
Português