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Gestão Estratégica

Código 11575
Ano 1
Semestre S1
Créditos ECTS 4
Carga Horária TP(16H)
Área Científica Marketing e Estratégia
Learning outcomes The Strategic Management curricular unit aims to understand and analyse the main theories underlying the strategic management; to characterize the strategic management process, and to provide the means and tools of strategic formulation and implementation.
Furthermore, it intents the students acquire the following competences: knowledge of the major theories of management, ability to identify and develop the strategic management process, ability to articulate and analyse the concepts and techniques of strategic management; and domain of the strategic formulation and implementation tools.
Syllabus I - Basic Concepts of Strategic Management
II - Analysis of Environment and Industry
III - Internal Analysis: Analysis of the Organization
IV - Strategy Formulation
V - of the Strategy Implementation
VI - Evaluation and Control
Main Bibliography Barney, J. (2002). Gaining and Sustaining Competitive Advantage, International Edition, Second Edition, Prentice Hall.
Barney, J.; Clarck, D. (2007). Resource-Based Theory: Creating and Sustaining Competitive Advantage; Oxford, University Press.
Dess, G. G., Lumpkin, G. T.; Eisner, A. (2007). Strategic Management: Creating Competitive Advantages, 3rd Edition, McGraw-Hill, NY.
Faukner, D.; Campbell, A. (2006). Strategy: A Strategy Overview and Competitive Strategy, Oxford, University Press.
Hitt, M., Ireland, R., Hoskisson, R. (2005). Strategic Management: Competitiveness and Globalization, 4th Edition, Thompson, UK.
Porter, M. (1980). Competitive Strategy, New York, The Free Press.
Thompson, A.; Strickland, A. J.; Gamble, J. (2007) Crafting & Executing Strategy, 5th Ed., McGraw-Hill, NY.
Wheelen, T.L., Hunger, J.D. (1990) Strategic Management, 3rd Edition, Reading Addison Wesley Publishing Company, Massachusetts.
Language Portuguese. Tutorial support is available in English.
Data da última atualização: 2025-01-23
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