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Main Bibliography |
Chaffey, D. (2015). Digital business and E-commerce management, (6th ed.). United Kingdom: Pearson.
Chaffey, D., Smith, P. R. (2017). Digital Marketing Excellence – Planning, Optimizing and Integrating Online Marketing (5th Ed.). New York: Routledge.
Charlesworth, A. (2018). Digital Marketing: A Practical Approach. London: Routledge.
Kotler, P. & Keller, K.L. (2013). Administração de Marketing (14 ed.). São Paulo: Pearson.
Kotler, P. ; Kartajaya, H. & Setiawan, I. (2017). Marketing 4.0: Mudança do tradicional para o digital. Lisboa: Actual Editora.
Looy, A.V. (2016). Social Media Management: Technologies and Strategies for Creating Business Value. Switzerland: Springer
Marques, V. (2018). Marketing Digital 360. 2.ª ed., Coimbra: Conjuntura Actual Editora.
Stokes, R. (2018). eMarketing: the essential guide to marketing in a digital world (6th Ed). Cape Town: The Red & Yellow Creative School of Business.
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