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Learning outcomes |
Develop the capacity and freedom for scientific research, including planning and writing preparation of work.
Conduct research, innovate, and create new products or services, analyze market trends, and understand the life cycle of a product.
Understand the theoretical approach that fosters critical and reflective thinking about Trend Studies.
Differentiate the concepts of 'trend,' 'manifestation,' and 'fashion.'
Identify emerging patterns of behavior in the cultural and fashion context.
Describe, discuss, and explain the current cultural paradigms within the fashion system.
Plan and master observation methods to research and analyze trends.
Interrelate the concepts of strategic and cultural creation within the context of branding and fashion design.
Explain the role of Trend Studies in understanding behaviors and facilitating cultural translation.
Synthesize trends research and apply it in strategic creation.
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Main Bibliography |
Dragt, E. (2017). How to Research Trends. Amsterdam: BIS Publishers.
Gomes, N. P., Cohen, S. A. de M., Cantú, W. A., & Lopes, C. M. A. (2021). Roteiros e modelos para a identificação de tendências socioculturais e a sua aplicação estratégica em produtos e serviços. Modapalavra e-periódico, 14(32), 230-274.Gloor, P. & Cooper, S. (2007). Coolhunting. EUA: Amacom.
Higham, W. (2009). The Next Big Thing - spotting and forecasting consumer trends for profit. London: Kogan Page.
Powers, D. (2018). Thinking in trends: the rise of trend forecasting in the United States. Journal of Historical Research in Marketing, v. 10, n. 1, pp. 2-20.
Raymond, M. (2010). The Trend Forecaster Handbook. London: Laurence King Publishing.
Vejlgaard, H. (2008). Anatomy of a Trend. USA: McGraw-Hill.McGraw-Hikk, Nova Iorque, 2008.
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