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Teaching Methodologies and Assessment Criteria |
The teaching-learning methodologies include an initial exposure by the teacher of some contents, presentation of an individual work by students, group discussions, and exposition by the students. In the individual work, the student has to solve a specific problem, in which the student has to develop a theme proposed by the teacher. In the group discussion, some case studies are analyzed. This way the students will achieve the capacity to understand and identify the challenges related with these fields of research, as well as the capacity to criticize, and apply appropriate marketing strategies within these fields of research.
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