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Bibliografia principal |
Ostrom, A., Parasuraman, A., Bowen, D., Patrício, L., Voss, C. (2015) Service Research Priorities in a Rapidly Changing Context, Journal of Service Research, Vol 18, Issue 2, pp. 127 – 159.
Rafaeli, A., Altman, D., Gremler, D., Huang, M., Grewal, D., Iyer, B., Parasuraman, A., Ruyter, K. (2017), The Future of Frontline Research, Journal of Service Research, Vol 20, Issue 1, pp. 91 – 99.
Ranjan,K. & Read, S., (2016), Value co-creation: concept and measurement, Journal of the Academy of Marketing Science, Vol. 44, Issue 3, pp. 290-315.
Vargo, S. & Lusch, R. (2004) Evolving to a New Dominant Logic for Marketing. Journal of Marketing: January 2004, Vol. 68, No. 1, pp. 1-17.
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