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Teaching Methodologies and Assessment Criteria |
Classes will be of a theoretical-practical nature. The theoretical exposition will be accompanied, whenever possible, with the analysis of case studies taken from journals and books of the specialty. In the practical part, works carried out by the students will be presented.
The practical work to be carried out by the students consists of a short report on the operation of a real-life company/business (individual work) and a group work (consisting of four members) that consists of the elaboration of a Business Plan. Both works will be submitted to a written part and an oral presentation within the classroom. The oral presentation of the works is the sole responsibility of the student and group, and creativity is an element to be valued in terms of final evaluation.
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Main Bibliography |
Costa, H. e Ribeiro, P.C. (2007), “ Criação & Gestão de Micro-Empresas e Pequenos Negócios”, Lidel – Edições Técnicas, Lda.
Deakins, D. (1996), “Entrepreneurship and Small Firms”, McGrawHill, London.
Ferreira, M.P., Reis, N.R. e Serra, F.R. (2009), “Marketing para Empreendedores e Pequenas Empresas”, Lidel – Edições Técnicas, Lda.
Las Casas, A.L. (2003), “Plano de Marketing para Micro e Pequena Empresa”, Editora Atlas, São Paulo, Brasil.
Patten, D. (1985), “Marketing para a Pequena e Média Empresa”, Editorial Presença, Lisboa.
Sarkar, S. (2014), “Empreendedorismo e Inovação”, Escolar Editora.
Scarborough, N. e Zimmerrer, T. (1996), “Effective small business management”, Prentice may, New Cork.
Scarborough, N. M. (2015), Entrepreneurship and Effective Small Business Management, Global Edition: Pearson Education Limited. 11th Edition.
Sem autor (1995), “Como crear su própria empresa - Manual prático para conocer los requisitos y saber desarrolar el proyeto inicial”, Editorial de Vecchi,
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