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Ciências da Cultura
Introdução à Gestão Cultural

Introdução à Gestão Cultural

Código	16967
Ano	1
Semestre	S2
Créditos ECTS	6
Carga Horária	OT(15H)/TP(45H)
Área Científica	Gestão
Learning outcomes	1. Identify and apply appropriate management tools to the cultural sector 2. Evaluate the effectiveness of management through cultural practice/policy observed 3. Identify development opportunities in the cultural sector
Syllabus	1: Cultural economy, policy and management 1.1 The Cultural Economy 1.2 Cultural Policy frameworks and support 1.3 Cultural management 2: Management theory applied to the cultural sector 2.1 A brief history of management 2.2 Management tools 2.3 Project management and cultural entrepreneurship 3: Practical management skills 3.1 Business planning 3.2 Communication 3.3 Business plan
Main Bibliography	Bendixen, P. (2010). Managing art: an introduction into principles and conceptions (Vol. 13). LIT Verlag Münster. Byrnes, W. J. (2022). Management and the Arts. Routledge. Chong, D. (2009). Arts management. routledge. Hagoort, G. (2003). Art management: Entrepreneurial style. Eburon Uitgeverij BV. Howkins, J. (2002). The creative economy: How people make money from ideas. Penguin UK. Kolb, B. M. (2013). Marketing for cultural organizations: New strategies for attracting audiences. Routledge. Evrard, Y. and Busson, A. (2013). Les Industries Culturelles et Créatives. Économie et Stratégie. Vuibert Evrard, Y. and Busson, A. (2015). Management des Industries Culturelles et Créatives. Vuibert Bonet, L., Castañer, X., & Font, J. (2018). Gestión de proyectos culturales: análisis de casos.
Language	Portuguese. Tutorial support is available in English.

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Ciências da Cultura

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