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Teaching Methodologies and Assessment Criteria |
The teaching methodology presented aims to ensure the monitoring of the student consistently throughout
the learning process, so that the various groups and each of its elements acquire greater independence,
autonomy and self-confidence in performing the tasks. With this type of methodology, the student may be
faced a research process both in the theory and practice/empirically in research methodology
areas.
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Main Bibliography |
Baker, T. L. (1988): "Doing Social Research", McGraw-Hill Inc., N. York.
Bryman, A. e Cramer, D. (1992): "Análise de Dados em Ciências Sociais", Celta Editora, Oeiras.
Hair, Joseph, Robert P Bush e David J. Ortinau, (2002): Marketing Research: Within a Changing Information Environment 2e, McGraw-Hill Education – Europe.
Lakatos, I. (1980): “Falsification and the Methodology of Scientific Research Programmes”, Cambridge University Press.
Malhotra, N.K. (1993); “Marketing Research: An Applied Orientation”, Prentice-Hall, New Jersey.
Quivy, R.; Campenhoudt, L. (1998), Manual de Investigação em Ciências Sociais, Gradiva – Publicações, 2.ª Edição, Lisboa
Silverman, D. (2000), “Doing Qualitative Research - A Pratical Handbook”, Sage Publications, London.
Yin, R.K. (1989): “Case Study Research. Design and Methods”, Newbury Park: SAGE Publication, California.
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