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Bibliografia principal |
Baptista, D. & Costa, P. (2021). Marketing Digital: Conteúdos vencedores, Lidel.
Chaffey, D., Smith, P. R. (2017). Digital Marketing Excellence – Planning, Optimizing and Integrating Online Marketing (5th Ed.). New York: Routledge.
Charlesworth, A. (2018). Digital Marketing: A Practical Approach. London: Routledge.
Hollensen, S; Kotler, P. & Opresnik, M.( 2023). Social Media Marketing: Expanda o seu Negócio, 5.ª ed., Lidel
Kotler, P. ; Kartajaya, H. & Setiawan, I. (2017). Marketing 4.0: Mudança do tradicional para o digital. Lisboa: Conjuntura Actual Editora.
Kotler, P.; Armstrong, G.; Harris, L. & He, H. (2020). Principles of Marketing, 8Th European Edition. UK: Pearson Education Limited.
Looy, A.V. (2016). Social Media Management: Technologies and Strategies for Creating Business Value. Switzerland: Springer
Stokes, R. (2018). eMarketing: the essential guide to marketing in a digital world (6th Ed). Cape Town: The Red & Yellow Creative School of Business.
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