| Código |
17470
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| Ano |
1
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| Semestre |
S2
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| Créditos ECTS |
6
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| Carga Horária |
TP(45H)
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| Área Científica |
Filosofia
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Mode of delivery |
Face to face.
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Work placements |
Not apllicable.
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Learning outcomes |
This Curricular Unit has the general objective to raise a reflection about the issues involved on the concept of “strategic communication”. In the end, the student must be able to:
a) Identify, to distinguish and to characterize the main types of ethics;
b) Discuss ethical problems from different perspectives;
c) Discuss the relationship between ethics and communication;
d) Identify circumstances requiring ethics applied to strategic communication;
e) Pronounce itself about the practice associated to strategic communication, in the context of professional ethics and deontology.
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Syllabus |
1. Introduction
1.1. The distinction or the relationship between ethics and morals
1.2. Ethics, law and deontology
1.3. Characteristics of ethical discourse
1.4. Typology
1.4.1. Ethics of virtues
1.4.2. Deontological ethics
1.4.3. Utilitarianism
2. Applied ethics and deontology
2.1. The concept of applied ethics
2.2. Characteristics and functions of codes of ethics
2.3. Professional ethics and deontology of Communication
2.3.1. Ethics applied to the advertising and to the public relations
2.3.2. Codes of ethics
2.4. Business ethics and Corporate Social Responsibility
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Teaching Methodologies and Assessment Criteria |
Classes with explanatory and dialogical moments, case studies, and the presentation and discussion of assignments.
1 - Group work (2 or 3 px)
Comparative study of different ethical documents in the area of strategic communication (50%)
2 - Individual work (essay/article)
Case study, with theoretical basis (50%)
*All work will be discussed in class, on a date to be arranged.
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Main Bibliography |
BLOWFIED M. & MURRAY A. (2008). Corporate responsibility: a critical introduction. Oxford: Oxford University Press
CHOMSKY N. (2002). Media control. Seven Stories Press
CORTINA A. (2003). Razón pública y éticas aplicadas. Los caminos de la razón práctica en una sociedad pluralista. Tecnos
FITZPATRICK K & GAUTHIER C (2001), “Toward a professional responsibility theory of public relations ethics” in Journal of Mass Media Ethics, 16 (2&3)
GONÇALVES, G. (2013). A ética das Relações Públicas. Minerva
PARSONS P. J. (2004). Ethics in public relations. A guide to best practice. Kogan Page Limited
SANTOS, J.M. (2012). Introdução à Ética. Documenta
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| Language |
Portuguese. Tutorial support is available in English.
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